WordPress SEO Basics for Local Businesses

Good SEO helps local customers find you on Google. You don’t need to be an expert — getting the on-page basics right puts you ahead of most small competitors.

Titles, descriptions and headings

Give every page a unique, descriptive title and meta description containing the words customers search for. Use one clear H1 and logical subheadings. An SEO plugin makes editing these simple.

Useful, specific content

Write genuinely helpful pages about your services and area, not thin keyword-stuffed text. Answer the real questions customers ask. Depth and relevance beat repetition every time.

Technical and local signals

Use clean permalinks, fast loading, an XML sitemap and SSL. For local businesses, keep your name, address and phone consistent everywhere and add local schema so Google links your site to your business.